NEW CONSUMPTION IN CHINA PROGRAMME
- GIA BEIJING PROGRAMME BATCH 2

WHAT'S IN IT FOR YOU?

Partnering with Enterprise Singapore, we are launching today the 2nd batch of GIA Beijing Programme, which is focused on “New Consumption in China“, one of the two key words highlighted in the 2020 Annual Report released by the China government, refers to the consumption behavior driven by digital technologies

618 (18 June) and Double 11 (11 November) are the two largest shopping festivals in China. Both generated huge sales in 2020, indicating a further consumption recovery since the Covid-19 pandemic.

During the 618 shopping festival (1-18 June), Alibaba (Taobao + Tmall) generated a total sales of 698.2 billion yuan (US$98.5 bn). The direct purchase transactions of overseas warehouses increased by 199% YoY. As of June 18, more than 4,000 overseas brands doubled YoY growth. JD 618 total transactions reached 269.2 billion yuan (US$38 bn), up 33.6% YoY.

Double 11 is the largest annual global shopping festival in the world – overshadowing Black Friday and Cyber Monday combined. JD.com total sales during Double 11 this year reached RMB 271.5 billion (US$41 bn) in GMV. While Alibaba reached RMB 498.2 billion (US$75 bn), with the participation of more than 250,000 brands including 2,600 international ones for the first time, and 800 million consumers,

 

 

  • 4 weeks of virtual programme
  • 1-to-1 online meeting with DayDayUp consulting team
  • 9 online workshops on China's new consumption market trends conducted by China's new retail experts and well-known investors
  • Singapore Innovation Demo Day for participants to pitch potential Chinese partners and investors
  • 5~10 customized online 1-to-1 meetings for each participant with potential Chinese partners and investors. Tailor made for YOU!
  • Optional follow-on physical trip to China after pandemic

WHAT IS THE NEW CONSUMPTION PROGRAMME?

The purpose of the New Consumption Programme is to help Singaporean companies to connect with China market, and turn the Covid-19 crisis into an exceptional opportunity to boost the growth of your business in China by leveraging the tech-driven new consumption trends.

WHO SHOULD TAKE PART IN THIS PROGRAMME?

  • If your company has tech innovation-driven consumer product
  • If your product has been proven in your home market
  • If your company is interested in entering China consumption market

TOP 4 Reasons to Participate

Programme Mentors

He Huafeng

Vice President
Kuaishou Technology

Vincent WENG

Founding Partner
Charisma Partner

Yiqun Bo

Founder & CEO
DayDayUp

LEARN FROM CHINESE LEADING PLATFORMS

Taobao

Taobao is the largest e-commerce platform in China and even in Asia. It was founded by Alibaba in 2003 and has more than 800 million monthly active users. The total sales of Double 11 Festival in 2020 was ¥498.2 billion, with the participation of more than 250,000 brands including 2,600 international ones for the first time.

WeChat

WeChat is a social application used by more than one billion people and has become part of lifestyle. WeChat has strong social media communication value and is an important platform for enterprise digital marketing.

Douyin

Douyin (TikTok in China) is the world's largest short video social platform, launched by ByteDance in 2016. As of Aug 2020, Douyin has more than 800 million monthly active users. Douyin started its e-commerce business in 2020, and its annual GMV is estimated to be ¥200 billion. Sales on Double 11 Festival in 2020 exceed ¥18 billion.

Kuaishou

Kuaishou is a short video platform founded in 2011. The number of daily active users of Kuaishou China exceeds 400 million. Kuaishou e-commerce GMV may reach ¥250 billion in 2020, and has grown into the 2nd largest livestream e-commerce platform in the world.

bilibili

Kuaishou is a short video platform founded in 2011. The number of daily active users of Kuaishou China exceeds 400 million. Kuaishou e-commerce GMV may reach ¥250 billion in 2020, and has grown into the 2nd largest livestream e-commerce platform in the world.

Weibo

Weibo is China's largest social media platform. It is a broadcast platform that shares short and real-time information through a follow mechanism based on user relationship. Weibo’s monthly active users exceeded 600 million.

Xiaohongshu

Xiaohongshu is a lifestyle platform and consumer decision-making portal, and has 300 million registered users with 70% of the users born after 1990s (or Generation Z), 80% of the users are females. The number of monthly active users is over 100 million. The key topics users focus on are fashion and beauty. 8 billion page views are exposed in a single day. Its livestream e-commerce has high unit prices and high conversion rates.

PDD

Pinduoduo is committed to integrating entertainment and social elements into e-commerce operations. Through the "social + e-commerce" model, more users share benefits with fun and enjoy a new shared shopping experience. Currently, the number of active users has exceeded 730 million. In Q3 of 2020, Pinduoduo's GMV was ¥438.1 billion, which is expected to be nearly ¥1.5 trillion for the whole year.

PROGRAMME PROCEDURE & TIMELINE

  • 15 Jan: Programme application ends.
  • 1 Feb: Announcement of 10 finalist companies.
  • 10 Feb: Programme agreement signed and payment completed.
  • 22 Feb: Commencement of the programme.

PROGRAMME FEE

  • Online Virtual Programme: SGD 3,000 per company
  • Follow up Trip to China (optional): SGD 2,000 per company
  • Note: The above fees are after support from Enterprise Singapore

CONTACT US

Contact: Yage Liu 
Email: yage.liu@dduwork.com
WeChat:13381022008

More about the partnership between DayDayUp and Enterprise Singapore, please click here.

More about GIA Beijing Programme Batch 1, please click here.